White River Broadcasting is inviting you to help us help the victims of Hurricane Florence.

Station Manager Bob Morrison announced that the drive kicks off Saturday during the 22nd annual “Hot Rods and Rock & Roll” event put on by 106.1 The River. This event sees Washington Street in downtown Columbus filled with classic cars and trucks, followed by a concert put on by Rick K. & The Allnighters. A popular item each year is the official Hot Rods and Rock & Roll t-shirt. Morrison says that for every t-shirt sold, White River Broadcasting will donate one-dollar to the American Red Cross for hurricane relief. Those shirts can be purchased at our tent on Fourth and Washington Streets until our stock is sold out.

If you can’t make it to Hot Rods and Rock & Roll, you can still help those in need. Morrison announced that all next week, Sept. 17-20, you can stop by our offices at 3212 Washington Street in Columbus and drop off a donation of cash or check. If you choose to write a check, please make it out to The American Red Cross with “Hurricane Florence” written in the memo line. Donations will also be accepted during Saturday’s event.