The Columbus Area Arts Council has a new look to its logo and a new website along with a tighter focus on providing arts events in the community.

The new logo is blue with a white background and instead of letters offers shapes. The new branding was unveiled during the council’s annual meeting this week.

Executive Director Kathryn Armstrong explains the design of the logo:

The new focus will concentrate on smaller, more popular events, while cutting back on several larger, more staff-intensive projects. The Arts Council had already announced that it was backing out of the annual Rock the Park concert and was ending the Biggest Block Party Ever fundraiser.

Armstrong said the Arts Council also needs to do a better job explaining all the things it is involved in, such as the downtown Columbus arts district and the main grant organization for this region of the state.

The arts council also launched its new website, along with a mobile friendly design. Armstrong talks about the importance of that change.

You can take a look at the new site at artsincolumbus.org